- Introduction to forecasting techniques and its important considerations
- Qualitative forecasting techniques and its utilization
- Quantitative forecasting techniques and its utilization
- Knowing where you are: business and marketing environment
- Basic tools: market research, consumer survey, and demand analysis
- Knowing your target: market knowledge, segmenting, and swot analysis
- Creating your road map: sales forecasting and your marketing strategy
- Case: “sales forecast vs demand forecast: constraints or barrier”
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